History of On

On is a high-performance sports brand originating from Switzerland. Since its founding in 2010, it has been dedicated to providing innovative and comfortable running shoes. Here are some key milestones in On's development:

Founding Background

On was founded by three Swiss sports enthusiasts: Olivier Bernhard, David Allemann, and Caspar Copetti. Their goal was to create a new type of running shoe that combined comfort and performance to address the shortcomings of traditional running footwear.

2010: Launch of the First Shoe

After years of research and testing, On launched its first shoe, the Cloudrunner, in 2010. This shoe quickly gained popularity among runners due to its unique cushioning design and exceptional comfort. The success of the Cloudrunner laid a solid foundation for On's future.

2014: International Expansion

With increasing brand recognition, On began to expand into international markets. The brand's products gained a growing following among runners worldwide, significantly enhancing its influence. By sponsoring various running events and athletes, On further elevated its brand image.

2017: Breakthrough in Innovative Technology

On introduced its signature CloudTec® technology, a groundbreaking design that took cushioning and comfort in running shoes to new heights. The CloudTec® technology combines unique foam materials with a cloud-like structure, making every step feel like running on clouds, greatly enhancing the running experience.

2020: Commitment to Sustainability

On has made continuous efforts in sustainability, launching product lines made from eco-friendly materials. The brand is committed to reducing its environmental impact in future production processes while actively participating in various environmental initiatives to promote sustainable sports culture.

Future Outlook

Today, On has become one of the preferred brands among global runners. We will continue to uphold our spirit of innovation, focusing on developing high-performance sports gear that helps every runner challenge themselves and pursue excellence. The story of On is still unfolding, and the future looks even brighter.

 

Thank you for your interest in On's history. We look forward to creating more running legends together with you.